Marie-Christine LEPRON
EXPORT MANAGER
60 years old
Driving License
Professional Status
Employed
Available
About Me
More than 35 years of experience in sales and marketing , in France and abroad.
I speak French, English, German, Spanish
I speak French, English, German, Spanish
Experiences
Deputy President of DESTINEA EAVM
DESTINEA EAVM
Since July 2020
France
Marketing, communication and sales manager
DESTINEA EAVM
Since February 2018
Full-time
Cholet
- N°1 dealer network for motorhomes and leisure vehicles in France, Destinea offers all the brands, models and accessories to equip your motorhome, van or multi-purpose vehicle
- MARKETING:
- Marketing, development and monitoring of all Destinea products and concepts (Destin'Outdooring)
- Development of the Destinea network
- Management of suppliers and partners
- Creation of the sales and marketing strategy of the network
- Development of an animation policy and development of new concepts, products, franchise
- Implementation of a conceptual, economic, competitive and market survey, in particular in terms of sociological changes in our current and future targets
- Marketing, development and monitoring of all Destinea products and concepts (Destin'Outdooring)
- COMMUNICATION:
- Development, implementation and monitoring of Destinea communication media plans
- Commercial operations and promotions through different communication media,
- Development, implementation, SEO and administration of websites, as well as social networks
- Creation of communication supports
- Writing of the Destinéa'Mag magazine
- Organization, implementation and animation of dealer meetings and events
- In charge of new tools: chat, lead management, live video
- Deployment and training of teams in the tools and concepts developed for the Destinea network
- Development, implementation and monitoring of Destinea communication media plans
- SEARCH FOR NEW MARKETS: LAUCH OF A NEW OUTDOORING CONCEPT:
How to transform the volume of a car into a living space, an installation that quickly converts your car into a comfortable camper just in few minutes. We offer you the perfect travel companion, through various and ingenious solutions for a weekend or a long stay, with family, couple or friends : travel trunks, extension, modular equipment, and removable beds ... Your living space is ready in a few minutes. ANYTIME, ANYWHERE!
www.destinoutdooring.blog
Marketing, communication and press relations manager
CAMPING CAR PARK
November 2017
to January 2018
Full-time
Pornic
France
- 1st European network of stopover areas and service areas for motorhomes, accessible 7 days a week - 24 hours a day.
- Marketing, communication and press relations manager
- Creation of a market place in the world of leisure vehicles
- In charge of federating the community of motorhome owners by meeting their needs
www.campingcarpark.com
Marketing and export FLEURETTE/FLORIUM Manager + WESTFALIA France/Export sales and marketing manager
FLEURETTE CONSTRUCTEUR
January 2016
to October 2017
Full-time
Benet
France
- Manufacturer of Fleurette and Florium motorhomes, Kepler and Jules Verne range of the Westfalia brand, a company of the Rapido group
- Marketing / communication strategy for the Fleurette, Florium, Westfalia brands (market analysis, catalogues, web, social networks, organization of trade fairs, events, dealer meetings, press relations, product launches, factory visits, etc.)
- Development and animation of a network of export dealers for the Fleurette and Florium brands (18 new export dealers in 18 months)
www.fleurette.fr - www.florium.fr - Development and animation of a network of dealers in France + Europe for the Westfalia ranges made in France (network of 80 dealers set up in 18 months)
www.westfalia-mobil.com
Marketing and communication manager
YPO CAMP - Network of motorhome dealers
February 2015
to January 2016
Full-time
Treillières
France
- Network of 23 professionals in the rental and sale of motorhomes, mobile homes and caravans, new or used, and accessories for leisure vehicles
- Conception of marketing and communication actions for the network
- Participation in the definition and implementation of the commercial strategy of the dealers
Entrepreneur
HOME OFFICE Sarl
September 2013
to November 2014
BASSE-GOULAINE
France
- HOME OFFICE is above all a garden office distribution company, responding to the pragmatic, economic and ecological expectations of professionals working at home. Home Office is an innovative workspace solution for exercising a professional activity at home and guaranteeing its users the best working conditions by dividing family and professional life.
This solution meets the needs of remote workers, auto-entrepreneurs, business creators, homeworkers, teleworking, liberal professions, self-employed workers, artists, professions that do not require large structures. With the advent of the internet, more and more of them can work at home.
HOME OFFICE is also a service company aimed at SMEs which do not have the means to have a full-time marketing / communication department and need either one-off or regular services from a professional for sales, promotion, marketing and communication. This department bears the name of HOME OFFICE SERVICES and relies on 28 years of professional expertise in France and abroad. - Business creation and management in an emerging field in France: garden offices - Nominated for the 2014 Pays de la Loire Women's Economic Awards (2nd position): http://www.femmes-economie.com/portraits/marie-christine-lepron-creatrice-et-gerante-dhome-office/
- An innovative concept supported by the Pays-de-la-Loire Regional Council: ID BUZZ, our region is innovating and you are witness to it
- Promotion of teleworking and work at home : http://youtu.be/nRiBbDNRsdE
Marketing and communication manager
GP SAS (Groupe PILOTE)
January 2007
to June 2013
Full-time
LA LIMOUZINIERE
France
- Motorhome manufacturer, N ° 3 in Europe, 6 brands, 4 production sites
- Marketing and Communication Manager for the 6 brands of the PILOTE group (Motorhome manufacturer, 204 M €, N ° 3 in Europe)
Conception and implementation of all the group's marketing and communication actions - Competitive analysis and strategy, market segmentation, geomarketing, press review, overseeing development of new products
- Analysis of the distribution networks, strategies of deployment of the brands, merchandising, animation in place of sales and logistic interface
- Sales promotion of the group’s 6 brands in Europe
- Establishment of a customer relationship service, supervision and implementation of loyalty actions and recruitment of new customers, implementation of a CRM system
- External communication: definition of the media plan, production of communication supports, website development, press relations, organization of events
- IN COMMUNICATION AND MARKETING
Definition, implementation of all marketing and communication activities of the company:
- Definition, implementation and monitoring of annual communication plans
- Development of media campaigns in the specialized press and on internet
- Creation of communication media (catalogues, brochures, product sheets, user manual, advertisements, magazines like Planète Camping-cars newspaper, network and general public newsletters ...)
- Management of relations with the advertising agencies of the Pilote group
- Development, implementation and administration of five websites (www.pilote.fr,
www.bavaria-camping-car.com, www.groupepilotemooveo.info, www.levoyageur.fr, www.pilote50ans.fr) and of an extranet for the press and networks (extranet.pilote.fr), variation of these sites for mobile versions
- Administration of the Facebook account www.facebook.com/Pilote.Camping.cars
- Product training for salespeople, key account customers and dealers
- Setting up of challenges, sales competitions and incentives
- Press relations and test organisation
- Development and monitoring of the marketing / communication budget
- Definition, implementation and monitoring of annual communication plans
- IN ORGANIZATION AND MANAGEMENT OF PROJECTS
• Organization of:
- national and international exhibitions (design, planning, management of resources and production)
- national and international dealer meetings (creative, logistical and financial aspects)
- events: gathering of 300 Frankia German motorhomes for 3 days in France, organization of the 45th anniversary of the company with 3000 participants for a week, ...
• Work in project mode: needs analysis, definition of objectives and strategy, planning, implementation, animation of committees and project groups
- Management and implementation of customer relations actions: implementation of a CRM, loyalty actions and / or customer recruitment, satisfaction surveys, establishment of an after-sales service structure
- national and international exhibitions (design, planning, management of resources and production)
- IN NEGOTIATION
In the fields of :
• purchases :
- mastery of the production chain for photo stations, art purchase, printing, 360 °, videos ...
- purchase of keywords for SEO on the net
• advertising: purchase of space in magazines, in the specialized press and on the web (advertising banners)
• logistics: management of transport costs for media shipments, POS in European networks
- mastery of the production chain for photo stations, art purchase, printing, 360 °, videos ...
Sales and Markeging Manager
PILOTE SA
July 1997
to January 2007
Full-time
LA LIMOUZINIERE
France
- PILOTE GROUP – Motorhome manufacturer (210 M€ – N°3 in Europe)
- Sales and marketing manager for the brands FRANKIA, BAVARIA and RMB (Turnover 2007 : 51 M€)
- Tactical marketing policy, sales forecasting, pricing, training and sales activities
- Products strategy and development
- Business development and animation of a network of French and European dealers
- Tactical marketing policy, sales forecasting, pricing, training and sales activities
- Establishment of sales policies:
• Efficient: multiplication of motorhome turnover by 17 in 8 years (3 to 51 M €)
• Innovative: deliveries throughout France in 24 hours, demonstration days, organization of a "Frankia Tour" ...
• Creation of a network of French dealers (recruitment, implementation and animation) and recruitment of European importers and dealers.
Import Manager
GARNIER ENTREPRISES
March 1996
to January 1997
Full-time
THOUARE SUR LOIRE (44)
France
- Importer / distributor of music and golf equipment (180 MF)
- Responsible for a portfolio of 80-MF purchases
- Financial, customs, legal and commercial management of the imports
- Management of transport and logistics (110 factories distributed worldwide)
- Financial, customs, legal and commercial management of the imports
Sales Manager
GREEN SUN
January 1990
to March 1996
Full-time
THOUARE SUR LOIRE (44)
France
- Sales Manager - Importer and distributor of golf equipment (French N ° 1, CA 41 MF) - Brands : Callaway Golf, Browning, Mitsushiba, Tom Walker - Subsidiary of Garnier Entreprises
- Responsible for the marketing, sales and profitability (Turnover: 41MF) :
- Definition of the objectives; sales and marketing strategy
- Development of customer’s fidelity and conquest of new customers
- Conception and launch of new products
- Management of a commercial team (9 persons)
- Definition of the objectives; sales and marketing strategy
Purchase Manager
GREEN SUN
April 1988
to January 1990
Full-time
MOUZEIL (44)
France
- Importer / distributor of golf equipment (N°1 in France) (subsidiary of CAMAC, Garnier Entreprises)
- Responsible for the buyings (Turnover: 5 MF) :
- Elaboration and devising of the annual purchase plan
- Ordering processes, scheduling, vendor relations
- Development of new ranges of products
- Elaboration and devising of the annual purchase plan
Manager assistant - Translator
VENDEXPORT
March 1987
to March 1988
Full-time
LA ROCHE-SUR-YON (85)
France
- Management of the export for 12 food-processing companies in Vendée
- Realization of marketing studies: market studies, products segmentation
Skills
STRATEGY EXPERTISE
- Identification of market needs and trends in order to develop priorities and find suitable solutions, market analysis and implementation of competitive intelligence
- Definition of the objectives and the commercial strategy of the company, definition of the price / margin policy, forecast and sales planning
- Definition of new products, definition of pricing policy and conditions of sale, implementation of a relevant product / service offer
- Management of commercial projects, action plan planning, results monitoring, reporting
- Participation and contribution to cross-company projects and monitoring synergy between the various departments of the company (animation of committees and project groups)
- Representation of the company in professional and institutional networks
COMMERCIAL EXPERTISE
- Prospecting for new customers and new dealers all over Europe, development of the existing portfolio, sales development: multiplication of motorhome turnover by 17 in 8 years (3 to 51 M €) and golf turnover by 8 in 5 years (5 to 41 MF)
- Establishment and animation of distribution networks in France and Europe
- Management of key accounts and purchasing centers, annual referencing (Decathlon, Go Sport, etc.)
- Construction of the sales pitch, product training for salespeople
- Organization of commercial and promotional actions, setting up of challenges, competitions, incentives
- Development of commercial proposals, negotiation until the final sales
- Event management (national and international fairs, dealer meetings, open days, etc.)
STRATEGIC, PRODUCT AND OPERATIONAL MARKETING EXPERTISE
- Needs analysis, definition of objectives and strategy, planning, implementation, evaluation, animation of steering committees and project groups, development of new concepts
- Market analysis and implementation of competitive intelligence, definition of new products, definition of pricing policy and sales conditions
- Adaptation of the marketing strategy and marketing tools to the different European markets
- Development and management of the marketing / communication budget
COMMUNICATION EXPERTISE: MEDIA, INTERNET, SOCIAL NETWORKS
- Definition, management, implementation and monitoring of annual communication plans
- Development of media campaigns in the specialized press and on the internet, purchase of space, press relations and test management
- Development and administration of responsive websites (www.fleurette.fr, www.florium.fr, www.ypocamp.fr, www.pilote.fr, www.bavaria-camping-car.com, www.levoyageur. fr, www.pilote50ans.fr, www.mon-bureau-de-jardin.fr; www.destinea.fr; www.destineacamping-cars.fr; www.destinoutdooring.fr), an online sales website of accessories (www.destinea-accessoires.com), blogs (destinoutdooring.blog; destineaservices.blog; moteurpropreplus.blog), extranet for the press and distribution networks.
- Administration of corporate social networks: Facebook, Twitter, Instagram, Pinterest, Linkedin
NON-MEDIA COMMUNICATION EXPERTISE
- Creation of communication medias: catalogues, brochures, product sheets, user manuals, advertisements, company magazine (Planète Camping-Car, Destinéa'Mag), newsletters and e-mailings for networks and the general public.
- Control of the production chain: agency, photographers, art purchase, printing, 360 °, videos
- Organization of national and international exhibitions (design, planning, management of resources and implementation)
- Organization of national and international dealer meetings (creative, logistical and financial aspects)
- Organization of events (gathering of 300 German motorhomes for 3 days, organization of the 45th anniversary of the company with 3000 participants for a week, etc.)
- Product training for salespeople (key accounts and dealers)
- Setting up challenges, sales competitions and incentives
COMPUTER KNOWLEDGE
- Familiar with different types of software: Pack Office, Photoshop, In Design, AS400, SAP
- Administration of websites, social networks (Facebook, Twitter, Linkedin, Instagram, Pinterest ...), blogs
FOREIGN LANGUAGES
- English : fluent
- German : fluent
- Spanish : school knowledge
Education
Master's degree of Applied Foreign languages,
Nantes University
September 1981
to June 1985
Master's degree of Applied Foreign languages, option Business and Commerce - 1985
French Assistant in UK (Liverpool - 1985 / 1986)
West-Kirby Grammar School
September 1985
to June 1986
Baccalauréat A5 (French equivalent to the High School Diploma)
La Perverie, Nantes
1981
Interests
Engagements
- Local councillor - 2014/2020
www.basse-goulaine.fr
Sports
- Aquaerobics